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Who am I?

My name is Giorgi Popiashvili, and I am an award-winning art director, graphic designer and wine enthusiast from Georgia. With almost 20 years of experience in advertising, my projects have been recognized at prestigious events like the Cannes International Festival of Creativity, London International Awards, Epica Award etc. As an art director and creative director in the field of communications, I have honed my skills in collaborating with diverse talents from around the world and mastered the language of visual storytelling.

Why wine?

One of my first clients, for whom I designed a wine label, was so pleased with the result that they offered me a three-month sommelier course. It was during this course that I finally fell in love with the world of wine. I even bought land in Kakheti - the heart of Georgian winemaking. While I haven't yet succeeded as a winemaker, I am happy to contribute to the wine world as a creative, helping winemakers find the right visual language for their products.

What is 8K?

8K is based in Tbilisi, Georgia. It is not a typical agency or design studio, but rather one-man army. Most of the labels you see in my portfolio were conceptualized, designed, illustrated, and laid out by me. However, I don't limit myself to my own skills. If I feel that my executional skills are not enough or relevant for a particular project, I hire illustrators, typographers, copywriters, or photographers and collaborate with them to achieve the desired result.